Creating a global product or service requires that it be translated and localized into several languages.
HCR helps you to transcreate (i.e. from the words “translation” + “creation” = “transcreation”) your company’s content.
Offer your product or service using the right words.
With your vision and our experience, working together just makes sense.
The purpose of Marketing and Communication content is to influence and motivate. The first step is reading the content as a whole, bearing in mind its overall goal.
The linguistics team must understand the target audience's mindset, its context, and the goal of what's communicated.
It’s not just translating. It’s recreating.
Leonardo Varela-Cid
InnovationCast
Professional, easy and tailor-made
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Contact us to learn more details, or to tailor a solution to your specific case